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Disclaimer

All services provided by MaxLosk.com (Max Losk) to the Customer are subject to the following terms and conditions.

1. Acceptance. A copy of these terms and conditions must be signed by all new customers at the time of submission of work to Max Losk, indicating agreement to and acceptance of these Terms and Conditions.

2. Communication. All e-mail communication between the Customer and Max Losk is considered binding according to the date sent and received. Copies of all e-mail sent and received will be stored and filed by Max Losk and all instructions contained therein, is considered a binding contract according to the date sent and received.

3. Charges. Once a design is agreed upon via e-mail or post mail, charges for services to be provided by Max Losk are defined by negotiation and project agreement between the Customer and Max Losk. All Web site design, Printing and Graphic design services require an advance payment when returning this signed agreement. Max Losk reserves the right to change the rates for ongoing maintenance by posting the rate changes to the Max Losk web site (http://www.maxlosk.com). Payment for services is due by check, money order, or credit card via PayPal.

4. Customer Review. Max Losk will provide the Customer with an opportunity to review the appearance and content of Web site materials throughout the design process.

5. Turnaround Time. Max Losk will install and publicly post the Customer's web site by the date initially specified in the communication between Max Losk and the Customer, or if no such date is specified, within two weeks of the date complete payment is received from the Customer, unless a delay is specifically requested by the Customer.

6. Additional Payments. Invoices for additional services will be provided by Max Losk upon completion of the work for Web site design services, and any maintenance services. The Customer may elect to receive either e-mail or hard copy invoices. Invoices are due upon receipt.

7. Default. Accounts unpaid thirty (30) days after the date of invoice will be considered in default. If the Customer in default requests further services or maintenance to their web site, Max Losk may decline until any outstanding charges assessed to the Customer's account are paid. Checks returned for insufficient funds will be assessed a return charge of $25 and the Customer's account will immediately be considered to be in default until full payment is received. Customers with accounts in default agree to pay Max Losk reasonable expenses, including attorney fees and costs for collection by third-party agencies, incurred by Max Losk in enforcing these Terms and Conditions.

8. Termination. Termination of services by the Customer must be requested in a written notice with the Customer's signature and will be effective on receipt of such notice. E-mail or telephone requests for termination of services will not be honored. The Customer will be invoiced for design work completed to the date of first notice of cancellation for payment in full within thirty (30) days.

9. Returns and Refunds. Since each order is unique to customer and has no re-sale value, All Sales Are Final. No Refunds or Credit. Customer must notify Max Losk within 5 business days of printing order acceptance to notify any manufacturer defects discovered in the ordered product. In order to receive replacement Customer must return 100% of the received product within 15 days (on their own expense) from the time when the ordered product delivery was taken. All charges related to expedite printing (Rush Printing or Shipping) are NOT REFUNDABLE, including for those orders that are returned for any reason.

10. Legal & Content Restrictions. Max Losk's services may be used for lawful purposes only. Submission, transmission, or maintenance of any information or materials in violation of any state or federal statutes and/or regulations is prohibited. This includes, but is not limited to, material legally judged to be threatening, inappropriate or obscene. All hosted sites are required to maintain the dignity of Max Losk and not reflect the Max Losk in a negative way. Sites may not consist of pornography and/or objectionable material (racist, sexist, foul language, etc.). All material considered "adult" or profane by Max Losk will not be allowed on Max Losk's partner servers. Max Losk reserves the right to refuse service to anyone without providing further reason or cause.

11. Copyright. Customer retains the copyright to data, files and graphic logos provided by the Customer, and grants Max Losk the rights to publish and use such material in advertisement and promotion of Max Losk. Custom artwork and graphic logos designed by Max Losk for use in the Customer's Web presentation will remain the property of Max Losk; at its discretion, Max Losk will grant the Customer rights to use such material in formats other than Web presentations. A separate written agreement must be entered into, in the event that the Customer wishes to obtain all rights for custom artwork or graphic logos designed by Max Losk. The Customer must obtain permission and rights to use any information or files that are owned or copyrighted by a third party. Third party art works and templates might be used, in this case additional license must be purchased by client with no additional cost to allow for the use of third party materials in this unaltered or only slightly modified fashion. The Customer is further responsible for granting Max Losk permission and rights for use of the same and agrees to indemnify and hold harmless Max Losk from any and all claims resulting from the Customer's negligence or inability to obtain proper copyright permissions. Every contract for Web site design and/or placement shall be regarded as a guarantee by the Customer to Max Losk that all such permissions and authorities have been obtained. Evidence of permissions and authorities may be requested by Max Losk and must be provided within 10 days of first notification.

12. Standard Media Delivery. Unless otherwise specified in the project proposal, this Agreement assumes that all text will be provided by the Customer in electronic format (ASCII text files delivered via e-mail or FTP) and that all photographs and other graphics will be provided physically in high quality print suitable for scanning or electronically in .gif, .jpeg or .tiff format. Additional expenses may be incurred and will be invoiced accordingly for corrective work, conversion of media or outside facility charges. Although every reasonable attempt shall be made by Max Losk to return to the Customer any images or printed material provided for use in creation of the Customer's Web site, such return cannot be guaranteed.

13. Design Credit. A link to Max Losk may appear in either small type or by a small graphic at the bottom of the primary "home" page of the Customer's Web site. If a graphic is used, it will be design to fit in with the overall site design.

14. Access Requirements. The Customer's Web site will be installed on a third-party server, Max Losk must be granted temporary read/write access to the Customer's storage directories, and those directories must be accessible via FTP. Depending on the specific nature of the project, other resources might also need to be configured on the server.

15. Right To Pull. By signing this Agreement, the Customer agrees to give Max Losk "on demand" access to the Customer's installed Web site regardless of where it is hosted, and further agrees that Max Losk shall have the right to remove that site from public posting for failure to adhere to the terms of this Agreement, including violation of any licensing agreements or failure to pay fees duly assessed.

16. Post-Placement Alterations. Max Losk cannot accept responsibility for any alterations caused by a third party occurring to the Customer's pages once installed. Such alterations include, but are not limited to additions, modifications, or deletions.

17. Indemnity. The Customer agrees to indemnify and hold harmless Max Losk from any and all claims resulting from the Customer's use of Max Losk's services which cause damage to the Customer or a third party.

18. Disclaimer. Max Losk makes no warranties of any kind, whether express or implied, for the services it provides. Max Losk also disclaims any warranty of merchantability or fitness for a particular purpose. Max Losk will not be responsible for any direct, indirect or consequential damages which may result from the use of its services including loss of data resulting from delays, non-delivery or interruption in service. The Customer acknowledges and agrees that Max Losk cannot guarantee the absence of service interruptions caused by Acts of God or other circumstances beyond its control.

19. General. These Terms and Conditions supersede all previous representations, understandings or agreements and shall prevail notwithstanding any variance with terms and conditions of any order submitted, save only for any exceptions specifically outlined in the project proposal. The Customer's signature below constitutes agreement to and acceptance of these Terms and Conditions. Max Losk reserves the right to change the terms and conditions of the acceptance of future orders for authoring and placement of the Customer's pages.

20. Governing Law. This Agreement shall be governed by the laws of the State of New York of the United States of America, which shall claim venue and jurisdiction for any legal motion or claim arising from this Agreement. This Agreement is void where prohibited by law.

Graphic design history

Graphic Design spans the history of humankind from the caves of Lascaux to the dazzling neons of Ginza. In both this lengthy history and in the relatively recent explosion of visual communication in the 20th and 21st centuries, there is sometimes a blurring distinction and over-lapping of advertising art, graphic design and fine art. After all, they share many of the same elements, theories, principles, practices and languages, and sometimes the same benefactor or client. In advertising art the ultimate objective is the sale of goods and services. In graphic design, "the essence is to give order to information, form to ideas, expression and feeling to artifacts that document human experience."[2]

Early

The paintings in the caves of Lascaux around 14,000 BC and the birth of written language in the third or fourth millennium BC are both significant milestones in the history of graphic design and other fields which hold roots to graphic design. The Book of Kells is an early example of graphic design. It is a lavishly decorated hand-written copy of the Gospels of the Christian Bible created by Celtic monks around 800AD. From 1892 to 1896 William Morris' Kelmscott Press published books that are some of the most significant of the graphic design products of the Arts and Crafts movement, and made a very lucrative business of creating books of great stylistic refinement and selling them to the wealthy for a premium. Morris proved that a market existed for works of graphic design in their own right and helped pioneer the separation of design from production and from fine art. The work of the Kelmscott Press is characterized by its obsession with historical styles. This historicism was, however, important as it amounted to the first significant reaction to the stale state of nineteenth-century graphic design. Morris' work, along with the rest of the Private Press movement, directly influenced Art Nouveau and is indirectly responsible for developments in early twentieth century graphic design in general.

Modern

A Boeing 747 Air Force One aircraft. The cyan blue pattern, the US flag, presidential seal and the lettering were all designed at different times and combined in this one final design. Graphic design is applied in virtually every organization or society. There are virtually no limits to the size and applications of graphic design. The signage in the London Underground is a classic[citation needed] of the modern era and used a font designed by Edward Johnston in 1916. In the 1920s, Soviet constructivism applied 'intellectual production' in different spheres of production. The movement saw individualistic art as useless in revolutionary Russia and thus moved towards creating objects for utilitarian purposes. They designed buildings, theater sets, posters, fabrics, clothing, furniture, logos, menus, etc.[citation needed] Jan Tschichold codified the principles of modern typography in his 1928 book, New Typography. He later repudiated the philosophy he espoused in this book as being fascistic, but it remained very influential.[citation needed] Tschichold, Bauhaus typographers such as Herbert Bayer and Laszlo Moholy-Nagy, and El Lissitzky are the fathers of graphic design[citation needed] as we know it today. They pioneered production techniques and stylistic devices used throughout the twentieth century. The following years saw graphic design in the modern style gain widespread acceptance and application.[3] A booming post-World War II American economy established a greater need for graphic design, mainly advertising and packaging. The emigration of the German Bauhaus school of design to Chicago in 1937 brought a "mass-produced" minimalism to America; sparking a wild fire of "modern" architecture and design. Notable names in mid-century modern design include Adrian Frutiger, designer of the typefaces Univers and Frutiger; Paul Rand, who, from the late 1930s until his death in 1996, took the principles of the Bauhaus and applied them to popular advertising and logo design, helping to create a uniquely American approach to European minimalism while becoming one of the principal pioneers of the subset of graphic design known as corporate identity; and Josef Müller-Brockmann, who designed posters in a severe yet accessible manner typical of the 1950s and 1960s.

Uses

Graphic design is used whenever visual clarity and creativity are applied to the presentation of text and imagery. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Anywhere there is a need to communicate visually, there is potential enhancement of communications through graphic design. Below are a few examples.

Administration

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge. Readability is enhanced by improving the visual presentation of text. Intricate and clever pictures are used when words cannot suffice.

Advertising

Graphic designs have a unique ability to sell a product or idea through effective visual communications. It is applied to products as well as elements of company identity like logos, colors, and text, together defined as branding. See advertising. Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity and the terms are often used interchangeably.

Education

Graphics are used in textbooks for subjects such as geography, science, and math to illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

Entertainment

From decoration, to scenery, to visual story telling, graphic design is applied to entertainment. From cover to cover in novels and comic books, from opening credits to closing credits in film, from programs to props on stage, graphic design helps set the theme and the intended mood.

Journalism

From scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information - known as information design. Newspapers, magazines, blogs, television and film documentaries may use graphic design to inform and entertain. With the advent of the web, information designers with experience in interactive tools such as Adobe Flash are increasingly being used to illustrate the background to news stories.

Web

Graphic designers are often involved in web design. Combining visual communication skills with the interactive communication skills of user interaction and online branding, graphic designers often work with web developers to create both the look and feel of a web site and enhance the online experience of web site visitors. In the job field, many companies look for someone who can do both graphic design and the web application development involved in web design, including programming. There is a great deal of debate in the professional design community about whether this trend is positive, or if graphic designers are being over-tasked with unrelated skills and disciplines. A collaborative web-design team may split the tasks between graphic designers and software engineers.

Tools

The primary tool for graphic design is the creative mind. Critical, observational, quantitative and analytic thinking are required for designing page layout and rendering. If the executor is merely following a sketch, script or instructions (as may be supplied by an art director) they are not usually considered the author. The eye and the hand are often augmented with the use of external traditional or digital image editing tools. The selection of the appropriate one to the communication problem at hand is also a key skill in graphic design work, and a defining factor of the rendering style. In the mid 1980s, the arrival of desktop publishing and the introduction of graphic art software applications introduced a generation of designers to computer image manipulation and image creation that had previously been laborious. Computer graphic design enabled designers to instantly see the effects of layout or typographic changes without using any ink in the process, and to simulate the effects of traditional media without requiring a lot of space. Traditional tools such as pencils or markers are often used to develop graphic design ideas, even when computers are used for finalization. Computers are generally considered to be an indispensable tool used in the graphic design industry. Computers and software applications are generally seen, by creative professionals, as more effective production tools than traditional methods. However, some designers continue to use manual and traditional tools for production, such as Milton Glaser. There is some debate whether computers enhance the creative process of graphic design.[4] Rapid production from the computer allows many designers to explore multiple ideas quickly with more detail than what could be achieved by traditional hand-rendering or paste-up on paper, moving the designer through the creative process more quickly.[5] However, being faced with limitless choices does not help isolate the best design solution and can lead to designers endlessly iterating without a clear design outcome. New ideas can come by way of experimenting with tools and methods, be they traditional or digital. Some designers explore ideas using pencil and paper to avoid creating within the limits of whatever computer fonts, clipart, stock photos, or rendering filters (e.g. Kai's Power Tools) are available on any particular configuration. Others use many different mark-making tools and resources from computers to sticks and mud as a means of inspiring creativity. One of the key features of graphic design is that it makes a tool out of appropriate image selection in order to convey meaning.[6] Some graphic design ideas are created entirely in the mind, before approaching any external media. A graphic designer may also use sketches to explore multiple or complex ideas quickly[7] without the potential distractions of technical difficulties from software malfunctions or software learning.[citation needed] Hand rendered comps are often used to get approval of a graphic design idea before investing time to produce finished visuals on a computer or in paste-up if rejected. The same thumbnail sketches or rough drafts on paper may be used to rapidly refine and produce the idea on the computer in a hybrid process. This hybrid process is especially useful in logo design[8] where a software learning curve may detract from a creative thought process. The traditional-design/computer-production hybrid process may be used for freeing ones creativity in page layout or image development as well.[citation needed] Traditional graphic designers may employ computer-savvy production artists to produce their ideas from sketches, without needing to learn the computer skills themselves. However, this practice is less utilized since the advent of desktop publishing and its integration with most graphic design courses.

Web design is a process of conceptualization, planning, modeling, and execution of electronic media content delivery via Internet in the form of technologies (such as markup languages) suitable for interpretation and display by a web browser or other web-based graphical user interfaces (GUIs).
The intent of web design is to create a web site (a collection of electronic files residing on one or more web servers) that presents content (including interactive features or interfaces) to the end user in the form of web pages once requested. Such elements as text, forms, and bit-mapped images (GIFs, JPEGs, PNGs) can be placed on the page using HTML, XHTML, or XML tags. Displaying more complex media (vector graphics, animations, videos, sounds) requires plug-ins such as Flash, QuickTime, Java run-time environment, etc. Plug-ins are also embedded into web pages by using HTML or XHTML tags.
Improvements in the various browsers' compliance with W3C standards prompted a widespread acceptance of XHTML and XML in conjunction with Cascading Style Sheets (CSS) to position and manipulate web page elements. The latest standards and proposals aim at leading to the various browsers' ability to deliver a wide variety of media and accessibility options to the client possibly without employing plug-ins.
Typically web pages are classified as static or dynamic.
Static pages don’t change content and layout with every request unless a human (web master or programmer) manually updates the page.
Dynamic pages adapt their content and/or appearance depending on the end-user’s input or interaction or changes in the computing environment (user, time, database modifications, etc.) Content can be changed on the client side (end-user's computer) by using client-side scripting languages (JavaScript, JScript, Actionscript, media players and PDF reader plug-ins, etc.) to alter DOM elements (DHTML). Dynamic content is often compiled on the server utilizing server-side scripting languages (PHP, ASP, Perl, Coldfusion, JSP, Python, etc.). Both approaches are usually used in complex applications.
With growing specialization within communication design and information technology fields, there is a strong tendency to draw a clear line between web design specifically for web pages and web development for the overall logistics of all web-based services.

History

Tim Berners-Lee, the inventor of the World Wide Web, published a website in August 1991.[1] Berners-Lee was the first to combine Internet communication (which had been carrying email and the Usenet for decades) with hypertext (which had also been around for decades, but limited to browsing information stored on a single computer, such as interactive CD-ROM design). Websites are written in a markup language called HTML, and early versions of HTML were very basic, only giving websites basic structure (headings and paragraphs), and the ability to link using hypertext. This was new and different from existing forms of communication - users could easily navigate to other pages by following hyperlinks from page to page.
As the Web and web design progressed, the markup language changed to become more complex and flexible, giving the ability to add objects like images and tables to a page. Features like tables, which were originally intended to be used to display tabular information, were soon subverted for use as invisible layout devices. With the advent of Cascading Style Sheets (CSS), table-based layout is increasingly regarded as outdated. Database integration technologies such as server-side scripting and design standards like W3C further changed and enhanced the way the Web is made. As times change websites are changing inside(scripts) and out(design) because of the way programs and utilities are created and further developed.
With the progression of the Web, thousands of web design companies have been established around the world to serve the growing demand for such work. As with much of the information technology industry, many web design companies have been established in technology parks in the developing world as well as many Western design companies setting up offices in countries such as India, Romania, and Russia to take advantage of the relatively lower labor rates found in such countries.
[edit]Web site design

A Web site is a collection of information about a particular topic or subject. Designing a web site is defined as the arrangement and creation of web pages that in turn make up a web site. A web page consists of information for which the web site is developed. A web site might be compared to a book, where each page of the book is a web page.
There are many aspects (design concerns) in this process, and due to the rapid development of the Internet, new aspects may emerge. For non-commercial web sites, the goals may vary depending on the desired exposure and response. For typical commercial web sites, the basic aspects of design are:
The content: the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
The usability: the site should be user-friendly, with the interface and navigation simple and reliable.
The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
The visibility: the site must also be easy to find via most, if not all, major search engines and advertisement media.
A web site typically consists of text and images. The first page of a web site is known as the Home page or Index. Some web sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer. Each web page within a web site is an HTML file which has its own URL. After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial web sites are concerned.
Once a web site is completed, it must be published or uploaded in order to be viewable to the public over the internet. This may be done using an FTP client. Once published, the web master may use a variety of techniques to increase the traffic, or hits, that the web site receives. This may include submitting the web site to a search engine such as Google or Yahoo, exchanging links with other web sites, creating affiliations with similar web sites, etc.
[edit]Multidisciplinary requirements
Web site design crosses multiple disciplines of information systems, information technology and communication design. The web site is an information system whose components are sometimes classified as front-end and back-end. The observable content (e.g. page layout, user interface, graphics, text, audio) is known as the front-end. The back-end comprises the organization and efficiency of the source code, invisible scripted functions, and the server-side components that process the output from the front-end. Depending on the size of a Web development project, it may be carried out by a multi-skilled individual (sometimes called a web master), or a project manager may oversee collaborative design between group members with specialized skills.

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